Tampico County optimized their procedures to receive and manage public services inquiries from citizens, learn what this county did to reach a 400% improvement in inquiries submitted while process time dropped to only one fourth of what it was through the use of SIAC (Citizen Attention Integrated System), which is based on CRM tools.
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A successful customer relationship management strategy is focused on attracting new customers, retaining the most valuable ones and increasing consumption by existing customers. CRM not only comprises a detailed customer care strategy but also comprises those IT tools needed to execute that strategy efficiently.
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